01
The viewer pauses
A natural break in attention — the user presses pause during a video stream or rests on a still image.
US Patent 10,299,010 B2 · Active
Advertising that wakes up when the viewer hits pause.
A patented method that turns the pause moment into a contextual, revenue-generating touchpoint — analysing the frozen frame and surfacing information tied to exactly what is on screen.
Inventors — V. Kachkova · A. Chachotka · V. Kachkov
USPTO · Issued May 21, 2019
01 / Patent
The intellectual property
Method of Displaying Advertising During a Video Pause
A system and method for displaying contextual information and advertising while watching video or viewing still images. When the user activates the pause function, a query is generated for objects present in the frame. The information server analyses the request and returns an advertising unit visually associated with the identified object — raising advertising efficiency and monetisation without interrupting the experience.
Patent No.
US 10,299,010 B2
Status
Active
Authority
USPTO — United States
Filed
March 24, 2017
Issued
May 21, 2019
Inventors
Valeria Kachkova, Aleh Chachotka, Vadim Kachkov
Field
Interactive video · advertising delivery
02 / Method
Four steps, one quiet moment
02
The frame is read
A query carrying the frozen frame reaches the information server, which identifies on-screen objects and matches them to information units.
03
Context appears
An advertising or information unit is placed visually beside the object it relates to — relevant, precise, and never in the way.
04
Everyone gains
Advertisers reach high-intent attention, viewers receive useful context, and publishers unlock new video monetisation.
Licensing & partnerships
Let’s build something worth pausing for.
This patent is open for licensing. If you run a video platform, a streaming service, or an ad-tech product — or simply see an opportunity to collaborate — I would genuinely like to hear from you.
03 / Beyond the patent
Other developments
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A Huawei wearable app that saves your parking spot and guides you back with distance and compass direction — fully on-device, no account, nothing uploaded.